Metzger Autoteile
Winner
Excellence in Brand Strategy and Creation
Brand Revival of the Year
Details
Metzger Autoteile is a modern family business with more than 40 years of experience in selling car parts to dealers in over 55 countries. Our task was to completely rethink and realign the brand in terms of content and appearance. Based on comprehensive analyses, we identified the potential and opportunities for brand differentiation for Metzger. As part of various workshops with top management, we developed the final positioning including the brand steering wheel, core values, CVP and tonality as well as the new slogan and the simple but concise new Corporate Design.
The Jury‘s Statement
Metzger Autoteile, a family-run business with over 40 years of experience, has redefined its brand through a thoroughly executed and precisely crafted branding project. Combining analytical depth with creative excellence, the company revamped its positioning, tone of voice, and corporate design. Particularly noteworthy is the impressive alignment of strategic clarity and impactful design, giving the brand an authentic and distinctive identity. This project establishes a meaningful benchmark for sustainable brand differentiation.
