Pioneering WATER AI for You
Gold
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
Water drives global development. Wherever societies grow, digitalization succeeds, and artificial intelligence creates impact, water is essential. At the same time, even more people are affected by scarcity. Wilo takes responsibility for the planet’s most precious resource. That is why we bring together our sustainability strategy, our AI strategy, and our brand culture into one guiding corporate ambition: Pioneering WATER AI for You. As a pioneer of sustainable and intelligent premium water technology, we develop solutions to global challenges with a clear focus on people — creating impact for all.
The Jury‘s Statement
Where water technology is often communicated as purely functional and in the background, Wilo establishes a clear brand strategic framework with "Wilo WATER AI". The project links digitalisation, artificial intelligence and responsibility for resources into a positioning that creates orientation in a B2B environment. The guiding idea, sustainability structure and fields of application are aligned in such a way that a resilient brand image emerges from the corporate strategy. This precision makes the brand relevant and accessible for partners, customers and employees.
