Congstar x Gamescom 2024
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
With This is our World, congstar created a space for inclusion, diversity, and community at Gamescom 2024. The accessible booth welcomed the gaming community with interactive experiences like Cyra’s Challenge, gaming stations equipped with adaptive controllers, and exclusive meet & greets with the congstar Stream Team. Together with partners like FC St. Pauli and Gaming ohne Grenzen, we took a stand for equal opportunities and accessibility. Plus, the Don’t Be an NPC! panel talk sparked important conversations about discrimination and encouraged a culture of respect in gaming.
The Jury‘s Statement
Congstar, known for its strong positioning in the mobile communications market, placed inclusion and equal opportunities at the heart of its presence at Gamescom 2024. The accessible booth not only provided tailored gaming experiences but also created a platform for socially relevant topics through collaborations with partners such as „Gaming ohne Grenzen“ (“Gaming Without Limits”) and FC St. Pauli. The combination of interactive offerings, technological ambition, and a clear focus on values makes this project an impressive example of well-thought-out brand communication.
