GUOTING1991
Winner
Excellent Brands
Newcomer Brand of the Year
Credits
Company / Customer
Agency / Design
Details
Guo Ting, a national award-level wild botanical youth care brand originating from 1991. In 2025, the brand was honoured with the Global Recognition Award, affirming Guo Ting's professional stature on the international stage. In terms of technological innovation, we delve into the treasure trove of wild botanicals and rely on our exclusive camellia bionic formula [883] to achieve precise replication of natural protective power. In applied research, we reject the industry norm of simply diluting adult formulas and have established a dedicated "Chinese Children's Thin Skin Research and Development System."
The Jury‘s Statement
In the field of children's skincare, GUOTING1991 makes an early and clear brand decision: not to adopt the logic of adult products, but to define the needs of young skin as a distinct starting point. This positioning is brought together coherently through research, plant expertise and a precisely articulated protective concept. Design and language convey care rather than exaggeration, giving the young brand a profile that, in a competitive segment, establishes not volume but professionally grounded distinctiveness.
