Stadt Illnau-Effretikon – Anti-Littering Kampagne
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
Dynamite implemented an anti-littering campaign already launched in the cantons of Zug, Zurich, Schwyz and Unterwalden. The town of Illnau-Effretikon has now joined the effort against illegal dumping. The goal is to counter rising littering, which particularly threatens agriculture, and reduce waste. Plexiglas cubes with litter markers were placed on main roads and the market square, and “ballot bins” installed on playgrounds to encourage correct cigarette-butt disposal. The campaign also includes online measures, posters and events to boost public engagement.
The Jury‘s Statement
Where many awareness campaigns stop at appeals, Dynamite develops a resilient communication brand for the issue of littering, with a system that is adaptable to local contexts. Clear messages, concise interventions in public space and modular motifs create a shared presence across municipalities without flattening local situations. By closely aligning information, behaviour guidance and visible everyday presence, the initiative becomes anchored not only in communication, but in public behaviour.
