GUOTING1991
Winner
Excellent Brands
Beauty and Care
Credits
Company / Customer
Agency / Design
Details
Guo Ting, a national award-level wild botanical youth care brand originating from 1991. In 2025, the brand was honoured with the Global Recognition Award, affirming Guo Ting's professional stature on the international stage. In terms of technological innovation, we delve into the treasure trove of wild botanicals and rely on our exclusive camellia bionic formula [883] to achieve precise replication of natural protective power. In applied research, we reject the industry norm of simply diluting adult formulas and have established a dedicated "Chinese Children's Thin Skin Research and Development System."
The Jury‘s Statement
In the children’s skincare market, adult concepts are often simply adapted. GUOTING1991 instead builds on a clearly differentiated brand positioning that derives protection and care from the needs of delicate children’s skin. The combination of wild-growing plants, an in-house research logic and precise formula language gives the brand a profile that is professionally grounded and remains visually adaptable. This creates a brand identity that does not merely claim care, but makes it understandable through clear content-based decisions.
