Space Magic
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Agency / Design
Details
Space Magic GmbH is more than just a theme park; it is an immersive brand experience. DESIGNSTUUV guided the project for 18 months, from initial vision to grand opening. The challenge: establishing a new entertainment brand in a competitive market. Through a holistic strategy—from naming and mascot design to cross-media campaigns—a consistent brand universe was created. The result is a seamless branding approach that sparks wanderlust, evokes emotion, and transforms strategic planning into truly magical moments.
The Jury‘s Statement
In a competitive entertainment environment, Space Magic needed a brand that would not merely stand out but create a world of its own. DESIGNSTUUV developed a clearly directed identity, carried consistently from naming and mascot to the visual system and launch communication. Particularly relevant is how the corporate brand asserts itself as a coherent experience across many touchpoints. This discipline creates a brand world that generates anticipation, orientation and emotional connection at once.
