R+V Firmenkunden-Kampagne: Partnerschaft für den Erfolg.
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Credits
Company / Customer
Agency / Design
Details
R+V is one of the largest corporate insurers in Germany. To increase brand awareness and build a clear brand identity, we have strictly aligned our strategy to be customer-centric. Under the theme 'Partnership for Success', we communicate what we stand for: comprehensive support for entrepreneurs. We continuously inform about market- or industry-relevant topics and offer tailored solution concepts instead of merely products. Our clients are also at the centre of our communication campaign: honestly, lively, and unscripted, they showcase the special relationship between them and their R+V consultant.
The Jury‘s Statement
For a long time, R+V lacked a clearly defined brand profile in the corporate client business. The repositioning therefore begins with the advisory logic and defines the brand as a partner for business decisions rather than a provider of individual policies. This stance is carried through consistently in the brand presence: with real clients, a distinctive visual language and topics that place operational challenges centre stage. The result is a B2B brand presence that aligns advisory services, communication and sales in a well-founded shared direction.
