Fritz Schlecht I SHL
Winner
Excellent Brands
Service Brand of the Year
Details
The brand refresh project was a comprehensive restart aimed at modernizing the brand's identity, which had grown inconsistently over the years. The primary goal was to create a clear differentiation from competitors while aligning the brand visually and communicatively with current market demands. Key tasks included harmonizing all marketing materials, refining the brand message, and introducing a cohesive design. The focus was on preserving the company’s core values while conveying innovation and modernity. This project strengthened the brand’s identity and increased recognition.
The Jury‘s Statement
Fritz Schlecht | SHL impresses with a branding project that seamlessly combines tradition and modernity. The comprehensive brand refresh redefines the brand with clarity and consistency while preserving its craftsmanship roots. The blend of precise design, thoughtful communication, and contemporary aesthetics creates a distinctive identity. Particularly remarkable is the consistent implementation, which merges top-tier craftsmanship with cutting-edge technology, thereby strengthening the brand sustainably.
