BKM
Winner
Excellent Brands
Banking and Financial Services
Details
Our project marks a complete rebranding that has redefined the entire brand identity. We developed an innovative, modern design that authentically reflects the core values and vision of the BKM brand. From strategic repositioning to precise brand building – our holistic approach unites creative expression with solid concepts. The result: a future-proof, consistent brand world that excites customers and redefines the competition.
The Jury‘s Statement
The Mainz Building Society has impressively demonstrated how a traditional brand can be reimagined with its comprehensive rebranding. Through a clear strategic repositioning and a sophisticated, modern design, the “feeling of home” is authentically brought to life as a core brand value. The combination of emotional imagery, clear communication, and digital presence creates a captivating and consistent brand world that boldly departs from industry norms. This project sets benchmarks and redefines the brand effectively and sustainably for the future.
