Trade Fair appearance for Piper Verlag
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
Piper Verlag's appearance at the Frankfurt Book Fair 2024 emphasizes that ‚every letter forms a story‘. Letters are the essential core of storytelling—and of the Piper brand itself. At the publisher’s fair stand, the letters of the brand name are showcased as the central feature. Just as letters bring entire stories to life, the three-dimensional presentation of the logo brings the traditional Munich publishing house to life. The illuminated letters serve as displays for books, filled with Piper’s products. This concept reinforces both the visual identity and brand personality, with the book as the cornerstone of the Piper brand.
The Jury‘s Statement
The Piper Verlag trade fair booth at the 2024 Frankfurt Book Fair demonstrates an outstanding fusion of typography and brand architecture. The three-dimensional logo, filled with books, becomes the central focal point, embodying the brand identity in both an aesthetic and functional way. The striking presentation creates a direct link between the publishing program and visitors, making the publisher's values tangible. This project impresses with its clear strategy and powerful, charismatic execution.
