AUMOVIO – The Adaptive Powerhouse for Future Mobility
Gold
Excellent Brands
Transport and Mobility
Details
AUMOVIO — that brand has existed only since IAA 2025 and yet has already become omnipresent across the automotive industry. It brings visibility to the portfolio of automotive products that were previously overshadowed by Continental’s corporate umbrella: with a design that sends a clear signal to the industry and whose flexibility perfectly reflects the brand’s strategic positioning. From naming and logo to a custom variable font and even the branded trading floor for the IPO. And with the implementation of the design comes with one of the most compelling challenges of all: inspiring 82,000 employees worldwide to embrace the brand change.
The Jury‘s Statement
In a changing mobility landscape, technical expertise alone is no longer enough; the role of a supplier within the industry's system must also be made visible. For Continental's automotive spin off, Peter Schmidt Group created "AUMOVIO – The Adaptive Powerhouse for Future Mobility", an independent brand that closely links positioning, design and rollout. The name, the variable visual identity and the adaptive typography give the new organisation a distinctive profile across digital and physical touchpoints. This work gains its relevance because it does not merely articulate differentiation, but anchors it in a globally viable brand practice.
