ABB AG STRIEBEL & JOHN
Winner
Excellent Brands
Building and Elements
Details
STRIEBEL & JOHN is a leading specialist in energy distribution systems and has been an innovative force in the market for over 65 years. With a modular product portfolio, the company strengthens the backbone of modern building technology – from residential buildings to complex industrial applications. This enables demanding projects to be planned and reliably supported throughout their entire lifecycle. Its system expertise is continuously advanced in close partnership with the electrical trade. The modernized brand identity translates this strength into a clear and consistent presence – concise, modular, and contemporary across all touchpoints.
The Jury‘s Statement
Where technical infrastructure often appears interchangeable, ABB AG Busch-Jaeger sharpens the STRIEBEL & JOHN brand with a clear stance on precision, safety and close ties to the skilled electrical trades. The refreshed visual identity derives its forms coherently from the function of energy distribution and translates this logic into symbol, typography, colour and applications. This gives the brand a robust identity across brochures, presentations and digital systems, making its planning expertise and systems thinking visible.
