TREYSTA – Engineering with a Y
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
Ten engineering firms. Ten names. Ten cultures. But no common voice. When the Horizon Fund of Goldman Sachs came on board in 2024, a vision emerged: to transform many small entities into one group that would stand as a major player in the market. The challenge: diverse brand identities, scepticism among the subsidiaries, and a lack of recognition. At the same time, there was the ambition to make the investor’s vision visible and to build trust – both internally and externally.
The Jury‘s Statement
Where many engineering consultancies come together under one roof, brand management often fails because of long established internal logics. CBE DIGIDEN responds with a clear group brand that does not erase origins, but establishes a shared direction. Name, verbal precision and a visual system create an identity beyond the individual presences and support internal alignment as well as the market presence. The approach proves robust because it brings integration and positioning together within one brand.
