FÜR UNS 2025 - Das größte Creator Event im politischen Kontext
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Details
In the days ahead of the German federal election, FÜR UNS 2025 mobilized 180+ creators to counter far-right narratives on Twitch, TikTok, and YouTube - where young people form political opinions. The campaign reached 2.9M live viewers, generated 25M viewing minutes, and achieved 72% reach among under-24s (Focaldata). A 15+ hour livestream hosted by Adam Wolke served as the campaign’s backbone, amplified by 860+ digital OOH screens. The initiative demonstrated how authentic creator communication can meaningfully strengthen democratic engagement.
The Jury‘s Statement
Where political communication often reaches younger target groups only at the margins, blogfoster uses "FÜR UNS 2025" ("FOR US 2025") to focus on the people and platforms that actually shape their opinions. From this, the brand develops not a short-term activation format, but a precisely led creator system with clear intent, fitting channel logic and an execution that brings together livestreams, Social Media content and digital urban space. Relevance emerges here from proximity to the community and the ability to anchor democratic participation in its own media reality.
