Procut R90
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Design
Details
Bullmer Cutting Room Technology presents the R90 cutting machine, setting new industry standards. With a cutting height of up to 9 cm and an innovative looping unit, it offers precise and efficient cutting in fields like apparel, automotive, and composites. The R90 combines 90 years of experience with the latest innovations, achieving high cutting speeds with maximum reliability. Optimized vacuum technology, ergonomic design, and easy maintenance make it the ideal solution for modern production processes.
The Jury‘s Statement
The Bullmer brand combines technological precision with a clearly defined brand identity through the R90 cutting machine. This project impresses with a coherent strategy that authentically communicates values such as reliability and efficiency. Particularly noteworthy is the design, which harmoniously integrates functionality with modern aesthetics. The consistent implementation, including sustainable production approaches and holistic brand communication, strengthens differentiation in the market and sets benchmarks for the fusion of product design and brand management.
