Rebranding VR Bank Rhein-Neckar Private Banking
Winner
Excellent Brands
Service Brand of the Year
Details
First-class on-site consulting, a strong regional network, and exclusive financial solutions — VR Bank Rhein-Neckar delivers private banking at the highest level. Yet, the brand has seldom been associated with exclusive wealth management. The new private banking brand identity changes that, making its core values tangible. The claim “Wir Vermögen Das.” conveys proximity, security, and expertise. Abstract illustrations add a fresh, artistic dimension to the existing design — because private banking is an art. At the same time, advisor portraits create a sense of closeness and trust.
The Jury‘s Statement
With its new brand identity in private banking, VR Bank Rhein-Neckar has impressively demonstrated how exclusivity and approachability can be harmoniously combined. The claim “Wir Vermögen Das.” conveys security and competence, while abstract illustrations introduce an artistic dimension. Advisor portraits foster closeness and trust. The combination of thoughtful design, emotional appeal, and strategic communication establishes the brand as an outstanding partner for discerning clients and sets benchmarks for contemporary wealth management.
