Dualis53
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Dualis53 is an innovative on-the-go toothbrush for which we created a fresh, playful and precise brand identity. The distinctive “D” functions not only as a letter, but as a transformable key visual that evolves into a flexible character system. With minimal graphic elements, it becomes expressive mascots that add personality and emotional appeal. Bold colours and a modern typeface create a vibrant, memorable visual identity that blends lifestyle, freshness and everyday hygiene.
The Jury‘s Statement
For a brand in the everyday hygiene sector, the central task was to bring together precision and lightness. Webwavers addresses this with an identity that develops the letter D into a robust brand element: as a sign, key visual and the basis of a flexible character system. Reduced forms, bold colours and contemporary typography give "Whisky Agents" a clear visual profile that unfolds consistently across applications. The work gains relevance because it gives the corporate brand a distinct attitude without losing sight of its function.
