Jubiläumskampagne 100 Jahre Grüne Woche
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Agency / Design
Details
100 years of Grüne Woche form the heart of our anniversary campaign, staging key milestones from a century of exhibition history. Elaborately designed and high-quality, AI-supported visual worlds connect historical facts with modern perspectives, illustrating the evolution of topics such as nutrition, agriculture, sustainability, horticulture, and international exchange. The campaign addresses both B2B and B2C audiences, demonstrating how tradition and innovation continue to shape Grüne Woche.
The Jury‘s Statement
Telling a trade fair anniversary across multiple channels in a way that keeps heritage and the present clearly assigned to the same brand is a demanding communication task. Statement addresses it with a clear guiding idea: AI-generated visual worlds link historical milestones with current topics and bring B2B and B2C audiences together within one shared narrative. The refined anniversary mark anchors the campaign in the existing brand system; its impact results from the consistent translation across print, urban space, digital formats and moving image.
