ergotec
Winner
Excellent Brands
Sports and Outdoor Goods
Credits
Company / Customer
Details
Redefining the ergotec brand through a comprehensive further development of the brand design including the logo with sharpening of the brand message. The brand should become sportier and more international and more focused on the B2C sector. The development of an after sales world parallel to the more established OEM business should be geared towards this. The new building of the ergotec Experience Hub is to be designed in the new brand refresh and create an ergotec after sales world, including a permanent product show.
The Jury‘s Statement
With the repositioning of "ergotec," Wilhelm Humpert demonstrates how brand development can excel both strategically and creatively. The brand refresh combines a sporty design with international appeal and a precisely honed message. Particularly impressive is the consistent integration of ergonomics, performance, and safety, conveyed through the new logo, imagery, and claim. The ergotec Experience Hub further establishes a comprehensive brand experience, effectively merging presentation, training, and product testing.
