Time Travel - van Laack
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
What started as a spontaneous idea turned into a social media documentary for van Laack, designed to present the heritage-rich brand to a wider audience. With little preparation, Christian von Daniels, Sascha Blum, and Leon App traveled to Bergamo, where they shot the entire documentary in just one day. Through dynamic visuals and a refined edit, we merged tradition with modern storytelling. The result was published internationally—both on the website and across multiple countries—bringing van Laack’s timeless values to life in a fresh, engaging way.
The Jury‘s Statement
With its social media documentation, van Laack has found an inspiring way to open up its traditional brand to a younger, fashion-conscious audience. The combination of dynamic visuals, elegant editing, and authentic storytelling seamlessly merges history and modernity in an impressive manner. This project demonstrates how strategic clarity and creative precision can not only reposition a brand but also make it emotionally tangible – all achieved with remarkable efficiency and impact.
