Driscoll's - Leidenschaft für Lecker
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Credits
Company / Customer
Agency / Design
Details
Driscoll’s new global campaign, Devoted to delicious™, underscores the brand’s passion for flavour, innovation, and excellence. Every decision — from seedling to shelf — is guided by a singular focus: delivering the most delicious berries possible, grown responsibly and shared with joy. “Devoted to delicious” for us, it’s far more than a slogan. It’s a promise. It reflects the care we invest at every step of the journey — from the fields where our berries grow to the moments in which they are enjoyed.
The Jury‘s Statement
In the fruit aisle, many brands compete on freshness and origin; with "Leidenschaft für Lecker" ("Passion for Delicious"), Driscoll’s takes a clear counter position and places taste at the centre as the brand-defining idea. The claim condenses this ambition in a concise way and carries it across classic campaign channels into a visual and verbal world that closely brings together care, responsibility and enjoyment. This gives the brand a profile that remains consistently legible from cultivation through to the moment of consumption.
