Miqona
Winner
Excellent Brands
Product Brand of the Year
Details
The Miqona is the first clock of its kind. It embodies minimalism by reducing shapes to their simplest form. Its hand-less and unique 3-disc design pioneers a new way of displaying, reading, and experiencing time. It visualizes the past, present, and future at a glance. The Miqona is the first clock with a design that illustrates time through changing colours. It is a combination of modular time display, kinetic art object, and functional illumination.
The Jury‘s Statement
In the premium living segment, Miqona builds on a clear brand idea: time is not merely displayed, but shaped as a visual principle. The handless disc system defines the product, the design and the brand presence alike, giving the project a precise profile. Particularly strong is the combination of reduced form, patented function and spatial light effect. This creates a product brand with a clearly defined position based on a consistently developed concept of perception and use.
