PAWSOME! - Awsome cats eat Pawsome! Food!
Winner
Excellent Brands
Newcomer Brand of the Year
Details
Cats love juicy sauces and tender meat – others prefer dry food, but snacks delight them all. More and more cat owners value species-appropriate, grain-free recipes. However, these are rarely found in the lower mid-price segment. That’s why we developed PAWSOME! in 2024 – Pawsome food for awesome cats! The design features AI-generated cats with glowing eyes on the wet and dry food packaging. For the snacks, playful cats embody pure moments of indulgence and an explosion of flavor.
The Jury‘s Statement
With "Pawsome food for awesome cats!", PAWSOME! sets new standards in the cat food market. The brand impresses with grain-free recipes that combine high-quality ingredients with the specific needs of different life stages. Particularly noteworthy is the AI-driven packaging design, which appeals to the target audience with its colorful and memorable aesthetic. Combined with sustainable production and a clear positioning in the mid-price segment, PAWSOME! demonstrates impressive brand work that is both strategically and creatively groundbreaking.
