BarmeniaGothaer
Winner
Excellent Brands
Insurance
Details
The merger of Barmenia and Gothaer in September 2024 created BarmeniaGothaer, a top 10 insurer in Germany. The challenge was not only to merge the companies, but also to create a new, shared identity. The aim was to develop a corporate brand that combines the strength, vision, tradition and pride of both brands. Within less than 12 months, an emotional and tangible brand was created, which was presented for the merger in October 2024 and sends a strong signal both internally and externally.
The Jury‘s Statement
The merger of Barmenia and Gothaer into one of Germany's leading insurance brands is an impressive example of strategic brand work. Within a very short time, a strong, unified identity was created, combining tradition and future focus. Particularly noteworthy is the distinctive corporate design, which sets new standards with its expressive color scheme and the striking claim "Because you matter." This project impresses with its clear positioning and impactful appeal to diverse target audiences.
