martor.com – Digital Brand Experience
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
martor.com translates cutting safety into a coherent digital brand experience. Designed from the perspective of different user groups, the website guides users intuitively to solutions, knowledge and services. Editorial content, case studies and interactive product experiences make safety tangible and strengthen trust. Design, user experience and technology work together to position martor as a globally relevant brand for safe cutting solutions.
The Jury‘s Statement
Where safe cutting technology is often conveyed through technical data, MARTOR relies on a digital brand platform that starts from the needs of different user groups. "martor.com – Digital Brand Experience" translates the positioning into clear entry points, guided information paths and content with genuine utility. Interactive product presentation, editorial formats and integrated services combine into a presence that creates orientation and builds trust in a comprehensible way across every usage situation.
