Brand Relaunch systeambau
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
systeambau commissioned Lingner Marketing with a strategic brand relaunch to increase visibility, strengthen its external presence, and create a brand experience that consistently reflects its quality standards. Based on a workshop, target group analyses, and a differentiation strategy, a new brand identity was developed, including the claim “exceeding expectations.” The newly created corporate design combines clarity with emotional accessibility. Result: a new logo and a completely redesigned website, followed by the roll-out of the new brand across all cross-media measures—from social media and stationery to team wear.
The Jury‘s Statement
In the B2B construction sector, a visual update alone is rarely enough when positioning and perception diverge. Lingner Marketing therefore developed a well-founded brand relaunch for systeambau that closely ties analysis, differentiation and design to the role of the corporate brand. Logo, claim and website follow a clear brand idea and create a coherent presence across digital and analogue touchpoints. The relevance of the new appearance stems from the precise translation of the brand’s quality standards into identity, language and application.
