Nolte Küchen (Markenpositionierung, Brand Manual und Markenfilm)
Winner
Excellent Brands
Product Brand of the Year
Details
Since 2021, we have been the lead agency for Nolte Kitchens, managing strategy, traditional and digital marketing, and sales promotion initiatives. Additionally, we support hundreds of retail partners with reach and lead generation campaigns. The goal was to create a unified global brand positioning through a comprehensive Brand Manual and to produce an emotional brand film that brings the long-standing claim "For Life in the Kitchen" to life in moving images for the very first time.
The Jury‘s Statement
Nolte Küchen has established an impressive milestone with a clear brand strategy and an emotional execution. The brand manual creates a unified foundation for global brand communication, while the brand film brings the vision „Für das Leben in der Küche“ (For life in the kitchen) to life through powerful storytelling. This combination of strategic consistency and empathetic appeal demonstrates how a brand can be presented authentically, relevantly, and effectively.
