Telekom MagentaMusik Festivalsommer
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Credits
Company / Customer
Details
Telekom gave its customers the best festival summer of their lives — with exclusive, money-can't-buy experiences unlike anything seen before. Meet & greets, walk-on-stage moments, backstage tours, unlimited data and more. And we made sure everyone could be part of these emotional highlight moments — with a perfect digital campaign built on exclusive content rights, live-streaming, real-time content and data-driven media optimization, MagentaMusik brought every moment to millions of people.
The Jury‘s Statement
Where festival marketing often ends with sponsorship presence, Telekom links customer loyalty, platform usage and digital reach in "MagentaMusik Festivalsommer" ("Magenta Music Festival Summer") to form a clearly guided brand experience. The app becomes the access point to real proximity to music, while livestreams, real-time content and precisely managed distribution carry these moments far beyond the festival grounds. What stands out is the connection between exclusive benefit and digital participation: a service offering becomes communication that makes belonging tangible.
