ONE SPIE Experience Center
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Credits
Company / Customer
Details
At the ONE SPIE Experience Center, technical solutions become an experience. Following around 40 acquisitions, a portfolio has emerged that is as impressive as it is complex. A broad spectrum of technical expertise, united by a common mission: to drive the energy, industrial, and digital transitions forward. With the ONE SPIE Experience Center, SPIE translates technical complexity into a tangible experience. It makes the abstract visible: how electricity flows, how data creates impact, and how services form integrated solutions. It guides visitors through the brand’s core messages while creating space for dialogue and exchange.
The Jury‘s Statement
After many acquisitions and rebrandings, SPIE needed a place that would not merely claim belonging, but make it tangible in exchanges with different target groups. The "ONE SPIE Experience Center" addresses this task with a clear dramaturgy of space, moving image, interaction and conversation. Technical services are contextualised in an understandable way through the journey of electricity and the journey of data, without flattening their complexity. The result is a brand space that fosters integration, provides orientation and supports dialogue in a well-founded way.
