Altbier United
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
‘Altbier United’ - Düsseldorf's beer culture told in a new way! The video series and campaign by Visit Düsseldorf unites the breweries in the Altstadt (Old Town) for the first time and brings their history to life. In six episodes, master brewers and experts open their doors and share their tradition and passion for genuine craftsmanship. Out-of-home and social media campaigns appeal to culture-loving tourists, craft beer ultras and craft beer enthusiasts who want to discover Düsseldorf's art of brewing. Altbier United thus strengthens the Altstadt as a unique brewing centre and establishes the city as a hotspot for authentic beer culture.
The Jury‘s Statement
“Altbier United” brings a centuries-old beer culture into the present, giving Düsseldorf’s Old Town a renewed radiance. With an authentic YouTube series offering deep insights into brewing traditions and a comprehensive campaign effectively combining out-of-home and social media, a powerful brand staging has been created. The collaboration of all breweries emphasizes the sense of community and cultural significance of the region. This project impresses with strategic clarity, creative boldness, and an execution that harmoniously unites tradition and modernity.
