Geberit Campus
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Architecture and Buildings
Details
The Geberit Campus in Pfullendorf translates the brand identity of Europe’s market leader for sanitary products into a distinctive architectural statement. Derived directly from the Geberit logo, the square becomes the defining spatial principle – shaping grid, volumes, and structure. Architecture, exhibition, and landscape form a coherent brand environment. The CO₂-neutral campus embodies expertise, precision, and innovation in built form, turning the corporate brand into a lasting architectural identity.
The Jury‘s Statement
Where training, exhibition and company site come together, brand communication needs a spatial form that provides orientation and supports content. For Geberit, ATELIER BRÜCKNER develops a principle clearly derived from the brand, using the square to tie together architecture, interior and landscape. The modular exhibition structure connects visible design with concealed technology and presents applications rather than individual products. The result is a permanently usable place in which brand identity is precisely embedded in spatial logic and knowledge transfer.
