#SCHUFA Office
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Details
Everyone knows SCHUFA, but only few understand what it is about. To educate young people at the start of their financial journey, we need a communication strategy that truly resonates with the target audience. To achieve this, we need to increase reach and frequency: We launch our social media series "SCHUFA Office", a social media series. In 20 episodes, 9 creators will humorously explain the function, products, and benefits of SCHUFA. The protagonists, who couldn’t be more different from each other, will boost the entertainment factor. A continuous storyline and special guests ensure reach and create surprise moments.
The Jury‘s Statement
SCHUFA, a leading service provider in the financial sector, demonstrates with its project how to communicate complex topics in an engaging and accessible way. Through the humorous social media series format "SCHUFA Office," it effectively reaches and educates younger audiences. The strategic use of influencers, a continuous storyline, and the combination of entertainment with in-depth information establish a well-conceived and consistent communication. This project sets benchmarks in combining reach, relevance, and knowledge transfer.
