DOTLUX GmbH
Winner
Excellent Brands
Lighting
Details
DOTLUX GmbH is a manufacturer and distributor of LED lighting and accessories. In addition to Germany, we also supply the DACH association (Austria and Switzerland). Founded in 2010, we have established ourselves as a permanent fixture on the German LED market through the continuous development of new product ideas and globally unique innovations. In 2023, we launched an extensive brand relaunch with a new design for print and online, a 3D animated brand ambassador (the DOTluchs) and a relaunch of our website dotlux.com, which was launched in December 2024.
The Jury‘s Statement
DOTLUX, a leading provider of LED lighting, showcases an impressive combination of clarity, creativity, and strategic precision with its brand project. The relaunch includes a modern corporate design, a multifaceted brand ambassador, and consistent communication across all channels. Particularly noteworthy is the visual differentiation through the charismatic “Uri,” who effectively embodies the brand's values. This project impresses with its sophisticated execution and the harmonious fusion of aesthetics and functionality.
