Vossen 100 Jahre Gala
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
To mark its 100th anniversary, VOSSEN transformed its industrial hall into a sensorial haven for around 280 guests. An oversized cocoon of soft, flowing fabrics, combined with exclusive textiles from the company’s own weaving mill, created a warm and elegant atmosphere. Guests from media, politics, sport, culture and public life felt completely at ease. A refined catering experience complemented the event. The highlight was a show act featuring violinist Celine Roschek, alongside a journey through 100 years of design – culminating in a terry cloth bridal gown.
The Jury‘s Statement
An anniversary in a brand’s own production hall carries a communications risk: closeness to its origins can easily remain merely representational. VOSSEN uses this setting differently and turns it into a brand space that brings together material, history and the present. The textile cocoon, specially made furnishing elements and a dramaturgically guided staging make the brand core spatially legible rather than merely asserting it. This gave the occasion a form that fits the brand and remains memorable beyond the evening.
