Rebranding MEDIA CENTRAL
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Agency / Design
Details
From Leaflet to local precision: For around 30 years, MEDIA CENTRAL has been the market leader in retail offer communication. What began with leaflets has evolved into a cross-media, data-driven portfolio: retail know-how meets geo-intelligence, smart products and measurable impact at the point of sale—locally precise, designed across channels. While the former look embodied “print”, the rebranding makes the shift visible and tangible: a new logo, modern corporate design, clear imagery and tone of voice, and the claim “we speak retail” position MEDIA CENTRAL as a contemporary, cross-media partner for effective offer communication.
The Jury‘s Statement
With its shift from leaflet business to a data-based, cross-media partner, MEDIA CENTRAL needed an identity that brings together its origins and its current service profile. The rebrand sharpens this positioning with a flexible corporate design system that subtly integrates geo intelligence and carries consistently across logo, typography, imagery and tone of voice. Its robustness is particularly evident in the implementation: co-developed internally, independently usable and clearly adaptable across all key touchpoints.
