TALOS Space
Winner
Excellent Brands
Newcomer Brand of the Year
Details
"Nature keeps talking. We help you listen." – this is what TALOS stands for: using ultra-compact IoT tags and proprietary satellites, the Munich-based space-tech company turns movement data from herds, fleets and wildlife into real-time intelligence worldwide – transforming nature's signals into insights for industry & risk management. The challenge after the satellite launch: building the right brand. With a distinctive communication strategy, a unique look and feel, and a clear repositioning, we transformed TALOS from an animal tracking provider into a global leader in space-based data intelligence.
The Jury‘s Statement
With the satellite launch, TALOS faced the task of clearly defining a highly complex value proposition as a young brand. The repositioning addresses this through a precise communication strategy that makes the step from specialised tracking provider to data brand understandable. A distinctive look and feel and a tone of voice with a clear focus on insight rather than technology give "TALOS Space" an independent profile at an early stage. The brand gains relevance because its ambition, appearance and application all support the same role from the outset.
