Bio365
Gold
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
Coop aimed to create an organic brand that doesn’t compete with premium lines but makes organic accessible to everyone. With Bio365, ECHT developed a brand that unites affordability and credibility. Based on neuropsychological insights, the clear and honest design radiates trust and closeness. Bio365 stands for conscious everyday choices—without compromise, without complexity: simply good organic for people with heart and mind.
The Jury‘s Statement
In a market where organic products are often coded through price or attitude, Echt has created for Coop, with "Bio365", a distinct answer for everyday life. The packaging system positions the new line clearly within the range without seeking proximity to premium or discount. Green, reduced surfaces, direct typography and matter of fact photography make orientation across different product groups easier. This results in a brand that does not merely claim accessibility, but delivers it directly on the shelf.
