Interactive 3D-Showroom
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
Polypic GmbH developed an interactive 3D showroom for Krones AG, setting new standards in product and brand presentation. The tool serves trade shows, sales, training, and client engagement. Built with Unreal Engine 5 using RTX and DLSS, production lines are experienced photorealistically and interactively. Users switch between detail levels, see machines in action, and explore content via hotspots. Access is local or conveniently via Pixel Streaming. The design reflects Krones’ Drinktec 2025 appearance.
The Jury‘s Statement
Where machinery is large, complex and requires explanation, traditional presentation formats are often no longer sufficient. For Krones, Polypic developed the "Interactive 3D-Showroom" ("Interaktiver 3D-Showroom"), a brand platform that translates technical depth into clearly guided use. Photorealistic real-time visualisation, intuitive interaction and compatibility with different display channels create a presence that brings together trade fairs, sales and training. The project derives its particular clarity from the connection between spatial staging, brand image and an application designed for lasting use.
