Love Brand Living Haus
Winner
Excellent Brands
Real Estate and Property
Details
The goal of Living Haus' brand transformation was to create a love brand that firmly resonates with current and future home builders, both in mind and heart. Positioned as an emotional companion on the journey to the dream home, with the empowering claim »Leb dich Haus«, the brand focuses on self-realization for families. The rebranding includes a mobile-first website, digital home catalogs, and gamified tools like the Zuhause-Guide and Home Configurator. Living Haus is clearly positioned across digital, social media, and out-of-home channels, with a cohesive brand experience throughout the customer journey.
The Jury‘s Statement
Living Haus, a provider of prefabricated homes, has set new benchmarks with its digital brand transformation. By combining interactive tools such as the Zuhause-Guide (Home Guide) and the Home Configurator, the home-building process is made not only more practical but also more emotional. The mobile-first website and the digital, interactive catalogs create a cohesive, charismatic brand identity that resonates with customers across all channels. This consistent focus on audience needs and the harmonious blend of aesthetics and functionality make this project an outstanding achievement in the industry.
