30 Jahre RMV - mit euch durchs Leben
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Agency / Design
Details
On the occasion of its 30th anniversary, the Rhein-Main Transport Association (RMV) launched an integrated 360° campaign linking three decades of mobility history with a clear vision for the future. The objective was to emotionally strengthen the brand, reinforce its role as a reliable regional mobility partner, and highlight its innovative strength and social relevance. Measures ranged from a stakeholder event and live station concerts to an exclusive tram restaurant, an S-Bahn naming ceremony at the Hessentag, and a photography project with an internationally renowned photographer.
The Jury‘s Statement
Where public transport is often perceived through function and operational difficulties, RMV consciously shifted the focus to relationships for its anniversary. The campaign "30 Jahre RMV - mit euch durchs Leben" ("30 years of RMV - through life with you") anchors the brand in the everyday life of the region and uses real mobility spaces as a stage for encounters, culture and participation. From live experiences to digital extension, the communication follows a clear idea and sustains it across all touchpoints. Its impact comes from not merely claiming presence, but delivering it concretely in public space.
