schwarzenberger.com
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital solutions and Apps
Details
Schwarzenberger combines decades of horticultural expertise with a high-end digital brand experience. Together with XeroGrafiX, a platform based on Shopware 6 was created that intelligently merges consulting, individualization and e-commerce. From a data-driven lawn and garden configurator to personalized content and a clear, emotional UX, the shop translates complex expert knowledge into an accessible, user-centric brand experience. The result is a strong digital brand that builds trust, provides guidance, fosters long-term customer relationships and enables sustainable growth.
The Jury‘s Statement
Where consultancy-intensive ranges often lose depth in digital environments, "schwarzenberger.com" follows a clear brand logic: expertise is not merely presented, but translated into user-centred guidance. The configurator, personalised content and shop are interlinked in a way that turns complex requirements into accessible, emotionally resonant user guidance. XeroGrafiX has created a digital presence in which individualisation is not treated as an add-on, but as the core of the brand relationship and a well-founded basis for trust and loyalty.
