CIBC Thought Leadership Portal
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
A universe of content and insights from one of the world’s largest banks, made easy to discover by a diverse set of users…all in one place. For the CIBC Thought Leadership Portal, our team of strategists, content specialists, UX designers, and full-stack developers leveraged systems thinking to transform a complex content model into something totally intuitive, where a robust library of articles, reports, videos, and podcasts entices users to click, discover, and explore.
The Jury‘s Statement
When expert content is scattered across many channels, brand communication quickly loses definition. With the "CIBC Thought Leadership Portal", Dog and Pony Studios consolidates CIBC’s perspectives in a central digital editorial platform that makes content easier to find and clearly navigable on mobile and desktop devices alike. The information architecture organises complexity without flattening it; accessibility, bilingual delivery and standardised processes also secure reach and editorial control. This creates a brand voice that remains reliably recognisable across content.
