Bidetlity - So Clean You Can Kiss It
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Ambient Media and Outdoor Advertising
Credits
Company / Customer
Agency / Design
Details
Bidetlity is a small, handheld butt shower with one job: helping you maintain a clean butt. Unfortunately, it’s illegal to show a clean butt in an ad campaign. That’s why we created an unmissable visual metaphor—one bold enough to grab attention. With the line “So Clean You Can Kiss It,” the work championed hygiene as a gateway to fun and intimacy, approached the topic with confidence and pride, and flipped a subject that’s usually treated as awkward or taboo. Too clean for censorship. Too cheeky to be overlooked.
The Jury‘s Statement
Where outdoor advertising for intimate hygiene quickly reaches limits of representation, JOAN Creative finds a precise communicative response for Bidetlity. "Bidetlity - So Clean You Can Kiss It" replaces the taboo subject with an unmistakable visual metaphor and anchors the brand in public space with a clear stance. A sensitive topic is turned not into provocation, but into a self-assured, media-ready presence that strengthens both visibility and brand profile.
