Kaufland x GÖNRGY - AI FLAVOUR VERSE
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Credits
Company / Customer
Agency / Design
Details
The energy market is loud and crowded. Over the course of a year, we launched eight new flavours and reached Gen Z where they hang out—on TikTok, Reels, and Shorts—with authentic vertical format content. With MontanaBlack as the credible face of the brand, transition artist Nicolai Savic, the GÖNRGY community, and an AI-driven agent story, we built a vertical campaign universe to turn Kaufland's retail exclusivity into a digital experience.
The Jury‘s Statement
In a market that competes for attention through volume, DEPARTD by Wunderdeals chose a platform-appropriate approach for Kaufland and GÖNRGY. "Kaufland x GÖNRGY - AI FLAVOUR VERSE" builds a digital campaign universe from vertical content, creator presence and an AI agent story, guided by clear channel logic. The retail exclusivity is not merely communicated but turned into ongoing formats that connect with Gen Z. Relevance here comes from the precise interplay of brand figure, community and delivery.
