TADANO Europe Holdings GmbH
Winner
Excellence in Brand Strategy and Creation
Best AI Project of the Year
Details
heyTADANO is an advanced AI-powered assistant developed by GDC Media & Design, including the heyTADANO brand specifically for Tadano lifting devices. Based on an extensive library of approved Tadano documents, it instantly provides accurate, reliable answers in over 50 languages without relying on external sources. Instantly available, centralized information. Whatever and whenever it is needed!
The Jury‘s Statement
In the technically driven lifting equipment sector, brand relevance often emerges where complexity becomes understandable and reliably accessible. GDC Media & Design developed "heyTADANO" as an assistant that translates documented brand knowledge into clearly guided, multilingual interaction. The application remains aligned with approved content and thus strengthens trust, consistency and connectivity across markets and usage contexts. What defines the project is the combination of content control and ease of access: AI is not used as an effect, but as a precisely designed interface to the brand.
