HYGGE Deutschland GmbH
Winner
Excellent Brands
Corporate Services
Details
Users want more than just a functional building. Hygge is a young Berlin-based company in the field of facility and building management. As such, Hygge has set itself the goal of realigning the topic of commercial real estate for both operators and tenants.
The Jury‘s Statement
Building management is often dominated by technical processes and cost logic. For "HYGGE", advyze communications has developed a brand that consistently rethinks the operation of commercial properties from the perspective of users. The positioning links service, quality of stay and organisational processes into a clearly defined value proposition. Striking colours, simple forms and a warm tone give this claim a distinctive face. This creates a differentiated brand presence in a market that rarely defines itself through user experience.
