I-CLIP MAX
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
The new I-CLIP MAX represents the perfect symbiosis of two worlds. By increasing the card capacity from 12 to 18 cards, the generous space for bills, an RFID blocker and the innovative MNMZD tool, it sets new standards. But even with this variety of functions, it remains true to its unbeatable design - thin, flexible and aesthetically pleasing. These features are complemented by outstanding versatility and masterful craftsmanship, making the I-CLIP MAX not just an accessory, but a statement of style and functionality.
The Jury‘s Statement
The “I-CLIP MAX” demonstrates how evolutionary brand work harmonizes functionality and design. By seamlessly combining formal elegance, practical versatility, and contemporary aspirations, it creates a product that not only meets the target audience’s needs but also consistently reinforces the brand identity. The strategic focus, combined with clear digital communication and an emphasis on sustainability, is compelling in every respect and sets new benchmarks for modern brand management.
