Magazin der IHK zu Kiel
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
ANKER is the business magazine for entrepreneurs in Northern Germany. Its title refers to the maritime symbol of holding steady and pausing – fitting for a magazine that creates space for reflection. With a personal perspective, ANKER tells the stories of people who lead companies and carry responsibility, while exploring topics rarely discussed openly, from generational transitions to the balance between performance and recovery. Rich in content and thoughtfully designed, ANKER invites readers twice a year to pause and gain new inspiration for entrepreneurship and the region.
The Jury‘s Statement
Institutional business communication often keeps its distance. With "ANKER" ("Anchor"), IHK zu Kiel takes a different approach and develops a print format that combines factual advocacy with a personal tone. Editorial depth, generous design and a clear thematic principle give the magazine both attitude and readability. Regional business stories, interviews and photo essays create closeness without departing from the sender's remit. This makes the IHK visible as a partner rather than a purely formal institution.
