productronica Brand Relaunch
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
productronica is the world's leading trade fair for electronics development and manufacturing – since 1975. For its 50th anniversary, the brand underwent a comprehensive relaunch: A new logo built on the isometric grid translates the industry's core principle into a visual system – many parts come together to create something greater. The "Machine World" as an immersive brand universe, a dual photography approach, animated key visuals and a scalable design system across all channels and continents form a brand identity that makes productronica's leadership claim visible. Result 2025: +20% exhibitors, +10% visitors.
The Jury‘s Statement
A leading trade fair that is meant to provide orientation for a highly interconnected sector needs an identity with clear systematics and international viability. The relaunch of "productronica Brand Relaunch" develops a corporate brand from the existing "P", the isometric grid and the three-dimensional Machine World that coherently connects heritage and future. The fact that the system is sustained from digital touchpoints through to trade fair architecture anchors the brand’s leadership claim visibly in every application context.
